The Equipment Leasing and Finance Association Communications Committee met at ELFA headquarters last week.
The committee supports the ELFA by providing input on industry outreach, leveraging social media to raise awareness of equipment financing and sharing feedback on member communications.
The meeting featured presentations by Bill Choi, ELFA’s vice president of research & industry services, and Kelli Nienaber, executive director of the Equipment Leasing & Finance Foundation.
The guest speaker, Anthony Shop, co-founder & chief strategy officer at the Washington, D.C., digital agency Social Driver, delivered a lively presentation with frameworks and examples on driving social strategy.
Committee members participated in a roundtable discussion on digital and email marketing and provided feedback on ELFA’s Equipment Finance Advantage website and industry video.
It was a very productive meeting and a great opportunity to share ideas and best practices.
Meeting attendees included Key Equipment Finance's Colleen Daly, as well as Susan Carol, Caitlin Day, Sara Fay, Keelie Fitzgerald, Emily Foley, Diane Johnson, Darron Markwood, Lori Mattingly, Katie Mullin, Patricia Ramirez, Amy Vogt and Robb Zurek.