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Key and Ivory Consulting partner to bring SuperTRUMP into Salesforce

By Amy Thomas Posted May 28, 2020

Ivory SuperTRUMP Key Equipment Finance and Ivory Consulting recently partnered to bring SuperTRUMP into Salesforce, a migration of Key's pricing operations for a proven solution for modeling and pricing complex leases and loans with Customer Relationship Management (CRM).

With SuperTRUMP for Salesforce, Key Equipment Finance streamlines the quote-to-fund process and mitigates the risk of double-data-entry errors. This transition aligns with Key’s digital transformation strategy of pivoting away from siloed solutions to a collaborative, connected system.

“We highly value the customizability, capabilities and ease of use that SuperTRUMP provides,” said Michael Valenti, vice president of pricing and economics for Key Equipment Finance.

“SuperTRUMP is the equipment finance industry’s premier lease pricing tool, and we are very excited to migrate all of this to the Salesforce platform, along with the additional efficiencies that it will bring."
Michael Valenti, Vice President of Pricing and Economics for Key Equipment Finance

Implementation drives collaboration

Ivory Consulting has been a long-standing, valued partner, Valenti added. "We look forward to continuing investing in each other’s success."

The success of this implementation was driven by a cross-functional, collaborative approach between the Key Equipment Finance and the Ivory Consulting teams, said Scott Thacker, CEO, Ivory Consulting.

“By adopting SuperTRUMP for Salesforce, Key Equipment Finance is investing in the latest technology we offer. They will benefit from multiple operational efficiencies and deeper data analysis of their pricing activities – whether a loan or a complex after-tax lease. We look forward to supporting Key Equipment Finance throughout their digital transformation.”
Scott Thacker, CEO, Ivory Consulting

Expertise matters

For more than four decades, Key Equipment Finance has been financing client success through outstanding support, industry expertise and extraordinary people. 

With equipment and software financing market specializations, Key Equipment Finance's experts work with businesses of all types in the United States, as well as federal, provincial, state and local governments and other public sector organizations. In addition, Key provides vendor financing solutions to equipment manufacturers, distributors and value-added resellers, as well as specialty finance lending and capital markets syndications and funding options.

Learn About Key Equipment Finance 


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