Lori A. Maxon has been promoted to vice president of commercial vendor technology. In this role, Maxon will work closely with technology vendors to develop structured finance solutions for enterprise clients throughout the Northeast.
Structured financing focus to benefit vendors
“We are very fortunate to have someone with Lori’s background and experience in this role to help our vendors use structured financing as a means to shorten sales cycles and increase the breadth of solutions that they can provide their clients,” said David Lempko, senior vice president, commercial vendor IT, Key Equipment Finance. “Lori has been with Key Equipment Finance since 1998 and has worked through a progression of roles with increasing responsibility throughout her tenure. I look forward to seeing her succeed in her new position.”
Experience gained in variety of roles
Maxon joined Key Equipment Finance in 1998 and most recently was vice president, commercial leasing services, business banking. Previously, she worked for the company in various capacities, including account manager, inside sales and business banking.
Maxon has a bachelor’s degree in business administration, marketing from Syracuse University.
Trusted expertise in technology, software and services
Key Equipment Finance has over four decades of expertise in technology, software and services financing. Commercial technology vendors rely on Key to provide customized direct funding and financing expertise to close deals faster by delivering optimal asset financing solutions to their customers.
Offering a fast, profitable sales tool
A seasoned sales professional can usually offer the customer an optimal technology solution and effectively coordinate its delivery and installation. But when it comes to identifying the means to pay for it, even the savviest sales executives would rather let the customer answer that question…and it’s often left unspoken until you’re well into the sales cycle.
By coming to the table with a technology package complete with financing at the onset of the sale, customers are provided a quick, easy answer to the “How?” question. This leads to a host of benefits for both the vendor and the customer and stifles the silent deal-breaker before it’s even presented.
Benefit from adding financing to the mix
Learn more about Key’s vendor partner programs and how a lease finance program can benefit both business and the customer’s equipment acquisition experience here: